Are you Ready for Google’s Mobilegeddon update?

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Mobilegeddon Rolling out Today

Google is currently rolling out a major update to it’s organic search algorithm. The update is being called Mobilegeddon, aptly reflecting its focus on mobile-friendliness and the potential to massively impact any business or website that’s not prepared.

While Google does not typically release much information about algorithm updates, Mobilegeddon is so monumental they warned the world it was coming back in February. Site owners were told to prepare.

All web pages will now be judged, in a yes or no fashion, as to whether or not they are mobile-friendly. Pages that are mobile-friendly will receive a boost in organic search rankings, while pages that are are not will be penalized and potentially buried in search result pages.

Now of course mobile-friendliness is not the only ranking factor when it comes to SEO. Google, however, is clearly forcing websites to stay up to date with today’s standards. Site owners who have optimized for mobile devices can breathe easy knowing their past investments in modern web design have paid off. For those who have held on to their non-responsive sites, it is time to catch up to 2015. With last year’s mobile traffic surpassing the amount of desktop traffic, this update is not to be ignored.

About the Google Mobilegeddon Update

– The algorithm update started rolling out April 21st. In about one week, it will spread globally.

– Websites are either mobile-friendly or they’re not. There are no levels of mobile-friendliness.

– The algorithm applied ranking boosts on a page by page basis. It judges mobile-friendliness of individual pages, so your entire site doesn’t have to be mobile-friendly – even though it should be!

Google Mobile Friendly Tag – The best way to check if your web pages are mobile-friendly is to search for your site on a mobile device and look for the mobile-friendly label. You may also check Google’s mobile-friendly testing tool, but results may not be up to date.

– The algorithm only impacts organic searches performed on mobile devices, like smartphones.

– Searches on desktops or tablets are not affected. Search results for paid advertising are not affected. News results and map packs are not affected. This mobile-friendly update is for organic search results on mobile devices only!

– Google’s algorithm is run in real time, meaning as soon as your site is deemed mobile-friendly, Google will display the mobile-friendly tag. However, it may take time for Google to crawl your site, so make sure your most important pages are deemed mobile-friendly first.

– Experts say that Mobilegeddon will be more impactful than the Panda and Penguin algorithms, meaning over 10% of search results will see affected results.

How to Survive Mobilegeddon

The only way to survive Mobilegeddon and avoid a non-mobile-friendly penalty, is to (spoiler alert!) make sure your site is mobile-friendly! There are two ways to do this. The first, is to create a mobile version of your website that is served to users when they visit with a mobile device. It will be laid out differently than a full desktop website, and usually have less content. The other option is to create a responsive website. There is only one website to manage when you use a responsive setup. The website content automatically adjusts how it displayed based on the size of the screen it is being viewed on. This ensures all information is displayed at all times, and in an clear, organized fashion.

With the saturation of mobile devices throughout society, it is important to optimize for the mobile user experience. While Mobilegeddon sounds scary and ominous, it will eventually benefit everyone. Non-mobile-friendly websites may lose traffic until they make some changes, that is a given. However, with more websites updated to be mobile-friendly, mobile users will be served sites they can easily read, and websites can make sure they deliver information effectively.

Mobile is not a fad. Mobilegeddon is here, and mobile users aren’t going anywhere. If you don’t optimize your site properly, you should expect high bounce rates, which is just as bad than a Google penalty. Make sure you are set up to accommodate mobile users. Update your site with a  mobile version, or better, yet make it responsive.

Will you survive Mobilegeddon, or will you be buried under the competition?

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