Social networks are websites where users create profiles and follow people, brands and topics they are interested in. Social media marketing is about taking advantage of these connections to share content and interact with customers.
While many social networks were originally viewed as tools to connect with friends and family, businesses and brands have grown to accept social media as successful means of digital marketing. Social media marketing has proven to be a valuable sales generation tactic. Customers expect to find successful brands's profiles so they may opt-in to future posts and marketing material.
Social media marketing is all about building your business profile, sharing valuable content (links, stories, questions, pictures, videos, etc.), and communicating with both customers and industry professionals.
It is an easy and smart way to build your brand's online presence. Not only do social sites allow users to find you across multiple networks, but they provides necessary confirmation of your identity to search engines. This improves your website SEO and helps your brand take up more real estate on search engine result pages (SERPs). The more links in SERPs that point to you, the less that point to your competitors.
Social Media Stats
- Social media has a 100% higher lead-to-close rate than outbound marketing (State of Inbound Marketing 2012)
- 85% of customers expect businesses to be active in social media (Vocus)
- 59% of social media users think companies who use or are active in social media seem to be more approachable (Small Business Can)
- The average value of a Facebook “Like” is $147 (Synapse)
- 34% of marketers have generated leads using Twitter (Mindjumper)
Social media marketing goes beyond traditional outbound and inbound marketing by giving businesses direct access to customers' daily news feeds. By sharing valuable content, you keep people interested and aware of your brand. Whether you have ten, a hundred, or ten thousand followers, your social engagement with them helps keep you top of mind for potential future business. Keep them posted on breaking news, big sales, small thoughts, or recent updates and your following (and bottom line) will grow!