What are Reviews, and how do you Manage your Brand’s Reputation?

Customer reviews can have a major impact on a local business. Reviews are being integrated into nearly all local directories, giving customers ways to share their experiences whether they are happy or upset. While the benefits of good reviews can lead to future business, the opposite is true for negative reviews. Users searching for a local businesses may find a company's listing, but negative reviews may keep them from ever visiting.

Managing customer reviews is almost as important as having a business listing at all. More reviews can lead to higher rankings, and better reviews can help click through rates. Local businesses with fewer reviews (or worse reviews) will lose both placement in SERPs and potential visits, all because of a perceived poor customer experience.

Establish a review generation and reputation management program to turn past sales into future marketing tools. Politely reminding happy customers they can review their experiences is an easy way to improve your brand's reputation and keep business flowing.

Info on Reviews

  • 72% of consumers trust online reviews as much as personal recommendations from real people (Search Engine Land)
  • 68% of consumers go to social networking sites to read product reviews (Vocus)
  • A one-star rating hike on Yelp can mean a 5% to 9% rise in restaurant revenue (Harvard Business Review)