Managing customer reviews is almost as important as having a business listing at all. More reviews can lead to higher rankings, and better reviews can help click through rates. Local businesses with fewer reviews (or worse reviews) will lose both placement in SERPs and potential visits, all because of a perceived poor customer experience.
Establish a review generation and reputation management program to turn past sales into future marketing tools. Politely reminding happy customers they can review their experiences is an easy way to improve your brand's reputation and keep business flowing.
Info on Reviews
- 72% of consumers trust online reviews as much as personal recommendations from real people (Search Engine Land)
- 68% of consumers go to social networking sites to read product reviews (Vocus)
- A one-star rating hike on Yelp can mean a 5% to 9% rise in restaurant revenue (Harvard Business Review)